JustFab, also known as TechStyle Fashion Group has become an all-inclusive fashion line with sizes for all women. Adam Goldenberg and Don Ressler founded this company back in 2010 with the goal of changing the way online fashion shopping is done, and now they want all women to enjoy wearing company apparel. JustFab is mostly a women’s fashion line, but there is a men and children’s subsidiary, and the company also owns ShoeDazzle and Fabletics, a women’s athletic wear company that actress Kate Hudson has endorsed. In 2013, JustFab became a “unicorn” or billion-dollar enterprise that became cash flow independent.
Goldenberg and Ressler are marketing gurus and entrepreneurs who ventured into the fashion arena with little knowledge of its terminology, but their tech-friendly ideas and sense of adventure helped them in their endeavors. They actually met while both working for MySpace’s parent company Intermix Media. Adam Goldenberg had come to Intermix Media after building Gamer’s Alliance, a gaming advertising network that pointed gaming enthusiasts to some of the most popular game websites. He became the youngest Chief Operating Officer at Intermix Media working for a publicly traded company. Don Ressler had come to Intermix Media after they bought his company, FitnessHeaven.com, and he and Goldenberg decided to start building brands together.
They had built their first company, Alena Media in the early 2000s and it became a major income source to Intermix Media. They left Intermix Media in 2005 and started another company, Intelligent Beauty. Under this company they started several health product and cosmetics brands, and then decided to take the fashion world by storm. After presenting their ideas to several fashion gurus and venture capital firms, JustFab was formed and they got an infusion of capital from Matrix Partners and several others. Not too long ago, they started opening up physical retail stores for JustFab and have plans of opening more across the nation in the next few years. They decided to rename the company to TechStyle Fashion Group because they had started integrating big data usage into the online shopping experience. http://brandettes.com/interviews/don-ressler-of-fabletics/