Handy is a great real-life example of how the tortoise won out over the hare. In years past, it was the hare’s race to lose with over-spending for the sake of quick profits being the norm. But with funds drying up it was time for all participants to re-think their strategy, which Handy did a good job of doing. Yes, accumulating a customer base is vitally important, but a customer base does no good if the money spent to acquire it outpaces the profits realized from it. No company will succeed without making a profit, so Handy.com shifted gears. It had to in order to survive a very competitive business race where everyone else was shifting from growth to profits.
The slow and steady process of taking a customer base and focusing on the profits to be made from it has proven to be a good strategy for Handy. It wasn’t without the occasional pitfall though, but the owners were determined to make this work. They were not the first in their field of business to do this, but their innovative business ideas coupled with patience has proven to be a winning formula for this on-demand cleaning service. The confidence in their abilities didn’t hurt either, and now they are leading the pack of other businesses such as theirs, and it is all due to their change in focus.