Lip balm doesn’t seem like the sort of thing you’d expect millennials to make much of an impact. There are plenty of examples of millennials changing the way entertainment and business is done in this country but something as simple as lip balm seems odd. Nevertheless millennials are changing the lip balm market with the brand Evolution Of Smooth. Thanks to young adults EOS is now the second most popular brand of lip balm on eBay. The growth of EOS is so great it is actually driving the over all growth of lip balm sales in general.

The appeal of Evolution Of Smooth isn’t surprising when you look at the fine details. EOS lip balm is highly conscious of environmental issues and trends. All ingredients used are natural reflecting millennials concerns about the use of synthetic ingredients. The company maintains a strong social media presence with Twitter, Facebook, and Snapchat accounts to help spread awareness of the brand. Evolution of Smooth has even called upon celebrities to bring even greater awareness of the brand. Kim Kardashian and Miley Cyrus have both put this lip balm on their lips to give the brand some star power.

The future of EOS is looking up. The company has an almost entirely automated production pipeline and seeks out new business ventures constantly. There is now an Evolution of Smooth shaving cream on store shelves and new flavors of lip balm in production. With this level of ambition Evolution of Smooth might just evolve into something greater. Visit evolutionofsmooth.com to learn more.

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